Discover potential paid brand collaborations for content creators

Brand Match is a tool that provides influencers with personalized recommendations about top brands to collaborate with based on their creator profile, namely a number of indicators including account metrics, audience, and niche.

Currently, Brand Match is only compatible with Instagram accounts.

The Brand Match feature is available only for paid subscriptions i.e. Starter and Pro plans.

To use Brand Match, simply provide some basic information about your account and the type of brands you're interested in collaborating with. The platform will then provide you with a regularly-updated list of recommended brands to work with. You can also add detailed information to help further personalize the suggestions we offer and find niche, relevant results.

Brand Match eliminates the guesswork involved in finding potential paid brand collaborations, making it easier for creators to find the right partners and increase their chances of securing deals for sponsored brand campaigns. If it’s a successful match, you’ll be creating content for top brands in no time.

Brand Match determines which brands are a good match for you based on the information you provide about your niche, target audience, engagement rate, and other relevant metrics. The platform also takes into account the brand's preferences, such as its target audience and product category to ensure a successful collaboration. This information is then used to match you with brands that align with your interests, values, and content.

No, but you can reach out using the contact details and social media handles we provide. Once you're matched with a brand, you can review their campaign requirements and send them a proposal outlining your collaboration ideas using these contact options we give you.

Influencers should reach out to brands for several compelling reasons. First, it opens up collaboration opportunities where creators can propose unique ideas and showcase their talents and ability to effectively promote the brand to their engaged audience. Content creator collaborations with brands diversify potential income streams through creating posts and potential brand ambassadorship programs. Additionally, it provides access to new audiences, valuable product testing experiences, and opportunities for professional growth in negotiations and campaign execution. Building relationships with brands also opens doors to networking opportunities within the industry. Ultimately, collaborating with brands allows influencers to bring added value to their followers, promoting products they genuinely love and believe in.

Yes, many brands welcome collaboration proposals from influencers and generally try to build up a good network of influencers to work with. Collaborations with influencers have become an integral part of modern marketing strategies for brands, as it allows them to tap into the influencer's engaged audience and benefit from the influencer's authenticity and trustworthiness with their followers. When creators reach out with thoughtful and well-crafted collaboration proposals, brands are more likely to look into securing them to create content for campaigns.

Brand Match gives you the opportunity to reach out to brands for potential campaigns or collaborations. The platform gives you recommendations for relevant brands to work with, who you can then contact to pitch your ideas. This could lead to paid or unpaid collaborations with various other benefits.

Reaching out to brands as an influencer requires a thoughtful and professional approach to increase your chances of collaboration. The first step is typically seeking out and identifying relevant brands that align with your niche and target audience – but with HAFI’s Brand Match feature, we handle that part for you. It can’t hurt to take the time to further research the brand thoroughly to understand its values, products, and recent influencer partnerships. To kick off a collaboration, craft a professional email introducing yourself, your social media channels such as Instagram, TikTok, or YouTube, and your audience/community. Follow this up by expressing your interest in collaborating and providing value to the brand. Highlight your unique selling points, such as engagement rates, audience demographics, and successful past partnerships.

If you have a media kit (which HAFI can also help you with creating!) share it or a portfolio showcasing relevant statistics and examples of your content. Take the extra initiative and propose a creative and brand-tailored collaboration idea (brands really appreciate briefs!) to demonstrate your understanding of their product, as well as emphasize your interest in building a long-term partnership. You might want to consider a polite follow-up if you don't receive an immediate response. Payment is important, so be transparent about compensation, if relevant, but avoid making it the primary focus initially. Above all, maintain professionalism, respect, and courtesy throughout your communication to build a positive reputation in the influencer industry.