How to Build Your Personal Brand on Instagram

As the queen of social media, Instagram has opened so many doors for ambitious and bold people who decided to share their life story in pictures. While many discuss the negative parts of Instagram, we can’t overlook the fact that so many young adults made their career through this social media.

It also gives us all a chance to show what we are passionate about. If you love taking photographs, or sharing fashion tips, lifestyle advice, home décor insights, or anything else that puts a smile on your face and you want to share it with the world, Instagram is your place to be. However, with all the thriving Instagram influencers it can be hard to build your personal brand, and that is why the following tips can help you to stand out.

fashion tips, lifestyle advice, home décor insights, or anything else that puts a smile on your face and you want to share it with the world, Instagram is your place to be. However, with all the thriving Instagram influencers it can be hard to build your personal brand, and that is why the following tips can help you to stand out.

First of all, you need to know what you want to share with all your followers. Is it a luxury lifestyle? Fashion do’s and don’ts? Beauty secrets?

There are so many options, and yes they have all been covered before by somebody else, but what people keep forgetting is that the key element is to add your unique touch to it.

With 2 billion users worldwide using social media, you need to find a way to get people’s attention, and originality is the way to do it.

Of course, you can mix it up, and include a little bit of everything, just make sure that in everything you post there is some sort of signature that will make people memorize you as a brand.

Whether you will add the same tone of colors to your images, do a certain theme, indulge in professional photography, the options are countless.

See below the example of Carrie Rad’s Instagram profile. She is a traveling and lifestyle blog-oldger, and video creator who adds a similar tone to her images to make them more visually adaptive, and she focuses her posts on lifestyle and travel. 

You can always scroll through profiles of the people who you admire to see what makes them special, however, never copy someone else’s idea because if you want to establish your brand, you need to be original.

Don’t be intimidated to think outside the box and show off your confidence. You can do it!

Source: Instagram

It’s not just about pretty pictures anymore but what message you want to convey bellow that image.

If you are bold enough to pursue growing your Instagram brand, you certainly have some inspiring thoughts to share with your followers.

At the very start, Instagram was focusing only on visual presentations, but today, people pay more and more attention to what others want to say with that picture. That is, the focus is also on the picture description.

Let’s say that you want to focus on interior design. You just bought your new cocktail table and want everyone to see your skillfulness in home décor. By adding some handy tips on how to achieve the look you posted, or anything else that is related to that specific image will help your followers to learn something and not just see an aesthetically pleasing image.

There is always a better chance that you’ll get people to appreciate what you post if you add some value to it.

Be imaginative, dig deep, and share whatever feels right. Your followers will recognize your honesty and appreciate your tips.

If you want to be known and have a continuous growth of followers, you need to establish a great relationship with your followers. Ultimately, they are the ones who “grant” you success.

Show them your respect and answer to the comments of your followers.

Even a simple “thanks” will do wonders.

By doing this you will establish a more personal relationship with your followers and raise your chances that they will recommend you to other people.

Communicating with your followers on Instagram is a necessity if you want to grow your brand and establish a connection with the audience.

Of course, you don’t have to answer all the comments when they start piling up, but do your best to answer as much as you can. If you feel overwhelmed by the number of comments you need to pay attention to, you can find a service that can help you with producing written content for your Instagram profile and regular posts. In the end, we’re all humans and we can’t be always creative as the modern Instagram algorithms require you to be.

It’s easier when you do it in two, people say, well, we can somewhat apply that to social media as well.

Show off some real girl power and join forces with other Instagram influencers or blog-oldgers. Just offer to promote their post or mention their page in your picture description and they can do the same for you.

It’s a win-win situation since what will happen is that you’ll both introduce the other to your audience and open the door for new opportunities.

Source: Chiara Ferragni on Instagram

Just try to find someone who focuses on a similar topic and not necessarily on exactly the same. For example, if you love to share luxury fashion looks and tips, it’s best if you find someone who shares lifestyle or travel tips. In that way, you can incorporate each-others work but won’t take over their audience since your pages offer different perspectives.

Instagram can be your way to success, but you need to pay attention to what you want to accomplish with it. In the right hands, Instagram can be a very powerful tool.

Show your originality and inspire others with your thoughts and suggestions, and if you add a few strategies like the ones we just shared, your number of followers can only go up!